Question 1

Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology.Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer.Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later,a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat,and that they contained preservatives and additives.Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people.To save the product,Cheetos reduced the remaining fat to 0 grams,took out the preservatives,and improved the taste.
-Refer to Scenario 11.1.In 2008,Cheetos was in which phase of new-product development?

Accepted Answer

A)   Idea screening
B)   Product development
C)   Test marketing
D)   Business analysis
E)   Idea generationF) A) and E)
G) A) and D)

Question 2

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

Accepted Answer

A)   test marketing.
B)   commercialization.
C)   concept testing.
D)   product development.
E)   business analysis.F) A) and D)
G) A) and C)

Question 3

Test marketing is an extension of the product screening process.

Accepted Answer

A) True 
 B)False

Question 4

The phase-out approach to product deletion exploits any strengths left in the product.

Accepted Answer

A) True 
 B)False

Question 5

Why is it often difficult for organizations to delete products?

Accepted Answer

The answer of Why is it often difficult for organizations...

Question 6

Best Buy differentiates its product offerings from its competition with stores like Sam's,by offering delivery and installation,financing arrangements,and repairs.Best Buy is differentiating through

Accepted Answer

A)   product ancillaries.
B)   company styling.
C)   customer services.
D)   company features.
E)   product features.F) C) and E)
G) B) and E)

Question 7

As Justin works on the prototype of a new action-oriented computer game,he is engaging in which phase of the new-product development process?

Accepted Answer

A)   Idea generation
B)   Commercialization
C)   Test marketing
D)   Screening
E)   Product developmentF) C) and D)
G) C) and E)

Question 8

____ and ____ are important characteristics of quality for consumer markets,and ____ and ____ are important characteristics of quality for business markets.

Accepted Answer

A)   Reliability/ease of use; technical suitability/ease of repair
B)   Technical suitability/reasonable price; trusted brand name/ease of repair
C)   Durability/technical suitability; company reputation/ease of repair
D)   Ease of maintenance/company reputation; durability/technical suitability
E)   Trusted brand name/ease of repair; reliability/company reputationF) B) and E)
G) B) and D)

Question 9

Kyle Bolger of U.S.Hospital Supply Corporation has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities.Kyle's job is that of a(n)

Accepted Answer

A)   product manager.
B)   area manager.
C)   director of operations.
D)   market manager.
E)   sales coordinator.F) A) and B)
G) A) and C)

Question 10

Which of the following is a disadvantage of gradually introducing a product to market?

Accepted Answer

A)   It reduces the risk of introducing a new product.
B)   It is easier logistically to introduce it all at once.
C)   It is difficult to slow down production enough for a gradual introduction.
D)   It allows competitors to monitor the results of the new product.
E)   It prevents product differentiation based on geographical differences.F) A) and E)
G) B) and D)

Question 11

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Accepted Answer

A) True 
 B)False

Question 12

What step in developing new products involves determining whether the product idea is compatible with company objectives,needs,and resources on a general level?

Accepted Answer

A)   Product development
B)   Evaluation of competitor's efforts
C)   Screening
D)   Idea generation
E)   Business analysisF) A) and E)
G) A) and D)

Question 13

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Accepted Answer

A)   Screening
B)   Concept testing
C)   Business analysis
D)   Product development
E)   Test marketingF) A) and C)
G) A) and D)

Question 14

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

Accepted Answer

A)   product design
B)   screening
C)   product development
D)   concept testing
E)   test marketingF) C) and D)
G) A) and B)

Question 15

In product modification,three conditions must be met to improve a firm's product mix: the product must be modifiable,customers must be able to perceive that a modification has been made,and

Accepted Answer

A)   modification should make the product more consistent with customers' desires.
B)   competing companies should not be aware of planned product modifications.
C)   modification should change customers' desires to provide greater satisfaction.
D)   management must perceive the modification as a reasonable and necessary action.
E)   production costs and materials needed should be limited.F) A) and E)
G) A) and B)

Question 16

An important question in the business analysis stage of new-product development is,"Will this product meet our profit goal?"

Accepted Answer

A) True 
 B)False

Question 17

The members of a venture team come from

Accepted Answer

A)   the marketing department.
B)   a consulting firm.
C)   the research and development department.
D)   the production and finance departments.
E)   different functional areas of an organization.F) A) and B)
G) A) and E)

Question 18

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Accepted Answer

A)   functional
B)   formal
C)   aesthetic
D)   quality
E)   packageF) D) and E)
G) C) and E)

Question 19

Venture teams work outside of established organization divisions.

Accepted Answer

A) True 
 B)False

Question 20

A group of managers has been assigned the task of developing a new product,has listed several good ideas,and is now in the process of assessing each idea to determine whether it is consistent with the firm's overall objectives and resources.The managers are at what stage of the new-product development process?

Accepted Answer

A)   Business analysis
B)   Product testing
C)   Idea generation
D)   Commercialization
E)   ScreeningF) A) and B)
G) None of the above

Exam 11: Strategic Product Management

and are important characteristics of quality for consumer markets,and and are important characteristics of quality for business markets.

Correct Answer
verified

The members of a venture team come from

Correct Answer
verified

Correct Answer
verified

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

Correct Answer
verified

The phase-out approach to product deletion exploits any strengths left in the product.

Correct Answer
verified

Kyle Bolger of U.S.Hospital Supply Corporation has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities.Kyle's job is that of a(n)

Correct Answer
verified

Venture teams work outside of established organization divisions.

Correct Answer
verified

Which of the following is a disadvantage of gradually introducing a product to market?

Correct Answer
verified

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

Correct Answer
verified

An important question in the business analysis stage of new-product development is,"Will this product meet our profit goal?"

Correct Answer
verified

Best Buy differentiates its product offerings from its competition with stores like Sam's,by offering delivery and installation,financing arrangements,and repairs.Best Buy is differentiating through

Correct Answer
verified

Why is it often difficult for organizations to delete products?

Correct Answer
verified

Test marketing is an extension of the product screening process.

Correct Answer
verified

In product modification,three conditions must be met to improve a firm's product mix: the product must be modifiable,customers must be able to perceive that a modification has been made,and

Correct Answer
verified

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Correct Answer
verified

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Correct Answer
verified

Correct Answer
verified

What step in developing new products involves determining whether the product idea is compatible with company objectives,needs,and resources on a general level?

Correct Answer
verified

As Justin works on the prototype of a new action-oriented computer game,he is engaging in which phase of the new-product development process?

Correct Answer
verified

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Correct Answer
verified

Exam 11: Strategic Product Management

____ and ____ are important characteristics of quality for consumer markets,and ____ and ____ are important characteristics of quality for business markets.

Correct AnswerverifiedShow Answer

The members of a venture team come from

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The phase of the new-product development process when the organization determines the technological feasibility of producing the product at a cost that results in a reasonable selling price is

Correct AnswerverifiedShow Answer

The phase-out approach to product deletion exploits any strengths left in the product.

Correct AnswerverifiedShow Answer

Kyle Bolger of U.S.Hospital Supply Corporation has responsibility for managing the marketing activities for products aimed at nursing homes and extended care facilities.Kyle's job is that of a(n)

Correct AnswerverifiedShow Answer

Venture teams work outside of established organization divisions.

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage of gradually introducing a product to market?

Correct AnswerverifiedShow Answer

After building a prototype of his new device,Brad is asked to conduct rigorous functional testing to see if the device meets performance and safety qualifications.This is part of the ____ phase of the new-product development process.

Correct AnswerverifiedShow Answer

An important question in the business analysis stage of new-product development is,"Will this product meet our profit goal?"

Correct AnswerverifiedShow Answer

Best Buy differentiates its product offerings from its competition with stores like Sam's,by offering delivery and installation,financing arrangements,and repairs.Best Buy is differentiating through

Correct AnswerverifiedShow Answer

Why is it often difficult for organizations to delete products?

Correct AnswerverifiedShow Answer

Test marketing is an extension of the product screening process.

Correct AnswerverifiedShow Answer

In product modification,three conditions must be met to improve a firm's product mix: the product must be modifiable,customers must be able to perceive that a modification has been made,and

Correct AnswerverifiedShow Answer

The major drawback in using aesthetic modifications is that their value is determined subjectively.

Correct AnswerverifiedShow Answer

Changes that affect a product's versatility,effectiveness,convenience,or safety are called ____ modifications.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What step in developing new products involves determining whether the product idea is compatible with company objectives,needs,and resources on a general level?

Correct AnswerverifiedShow Answer

As Justin works on the prototype of a new action-oriented computer game,he is engaging in which phase of the new-product development process?

Correct AnswerverifiedShow Answer

Which of the following is the stage of the new-product development process where customers are first exposed to the new product idea?

Correct AnswerverifiedShow Answer

and are important characteristics of quality for consumer markets,and and are important characteristics of quality for business markets.

Correct Answer
verified

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Correct Answer
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